About Mike
Hi! I'm Michael Sova, and I would like to welcome you to the Serra Traverse City website. As a sales consultant for the dealership, you can rely on me for quality customer service. I take the time to listen to my guests' needs and always work in their best interests. My colleagues and friends know me as someone with a light-hearted attitude and a genuine passion for making others laugh. I am proud and honored to help my customers find the perfect vehicle, which is likely the second most significant investment they will make in their lives. I grew up in Traverse City, Michigan, and love working for our incredible community. I attended Northwestern Michigan College for Business Administration. My skills include great leadership, being easy to work with, and a skilled communicator and problem-solver. When it comes to my free time, I enjoy golfing, camping, hiking, paddling and watching football. I am always striving to be the master of my craft and improve the customer sales experience. My passion for cars began at a young age, and I look forward to more years in the auto industry. Please don't hesitate to reach out with any questions; I am always here to help!
Customer rating
4.9 / 5 based on 184 ratings (124 written reviews)
Recent reviews
Mike Sova was sincere and knowledgeable in discussing my purchase of a XT5 Cadillac and was helpful in setting up the vehicle for me and is willing to handle any concerns I may have in the future.
— Thomas F. ,
Mike was very kind, professional and courteous. He sincerely listened to points that were important to me, especially my budget, and I ended up in a great vehicle that fit my needs! I was expecting a good, used vehicle, but ended up in a new, leased vehicle that fit my budget even better. :)
— Dawn S. ,
Mike was great! Easy to deal with and he answered all our questions. I would highly recommend him when buying a new or used car.
— Carol M. ,
This was my second vehicle purchased from Mike. He’s amazing!
— Elizabeth P. ,
Great. Very helpful as always!
— Tamara S. ,
Very friendly and helpful! Great working with him for a second time.
— Brandon S. ,
Mike made it easy to choose and purchase a new car. He did not use high pressure tactics - he asked questions and then sought to find the vehicle that met my needs. I found him to be very professional and accommodating. I will continue to work with him in the future!
— Marcia B. ,
Mike was very helpful. We went into the dealership thinking we were getting a G.M. car and after exploring that avenue we were not satisfied with what was there so he directed in another direction and we left with a Volkswagen Atlas. We are very happy with our choice thanks to Mike.
— Lawrence F. ,
Great
— Dale C. ,
Great experience working with Mike!! There was no hidden fees or pressure to buy add ons when purchasing my new vehicle.
— James E. ,
Specialties
- XT5
- XC60
- XT6
- XC90
- ESCALADE